George and the Giant Pledge

On January 3rd 2017 our son George was diagnosed with cancer. A PNET soft tissue Ewing's Sarcoma.
This is his story and our Giant Pledge to help beat childhood cancer so no other child has to suffer in this way.

We decided to set up ‘George and the Giant Pledge’ because no child should ever have to have their childhood taken from them in this terrible way.

VickiGeorge's Mum
Alex and George

On 3 January 2017 Vicki and James Woodall (Woody) received the news that’s every parent’s worst nightmare. They were told by doctors at The Royal Marsden Hospital that a lump they’d found on their then four-year-old son’s back was in fact cancer, a rare PNET soft tissue Ewing’s Sarcoma.

From being a perfectly healthy and happy little boy George and the Woodall family’s lives changed overnight. Over the course of 2017 he endured 14 rounds of chemo, had part of his spine removed during 10 hours of complex surgery and received proton therapy in the USA thanks to the NHS.

Vicki and Woody are trying to make the best of their bad situation and, despite navigating George’s difficult cancer journey, supporting his older brother and trying to maintain some semblance of family life, they pledged to raise £1,000,000 to help beat childhood cancer.

“Seeing all those young children with no hair and tubes coming out of them on our first visit to The Royal Marsden was truly heartbreaking. Yet the thing that struck us the most was how many of those kids had a smile on their face. It was then that we decided to set up ‘George and the Giant Pledge’, because no child should ever have to have their childhood taken from them in this terrible way.”

Help team George and the Giant Pledge raise vital funds for The Royal Marsden Cancer Charity

None of the money raised is directly for George, your donations will go 100% to the children’s team at The Royal Marsden Hospital to help fund much needed research into children’s cancer as well as help The Royal Marsden team continue the outstanding work they’re doing for children and families affected by cancer.

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The Big Push

Our campaign, inspired by the ‘Do a Big Poo’ song 💩

Our Progress

George and the Giant Pledge
George and the Giant Pledge
How lovely was it to have the sun out again today 😍 Here's hoping it also poked it's nose out where you all live too! I fear the recent change in weather and notable drop in temperatures, together with the clocks going back soon so the nights getting darker earlier, is all going to affect how many of us feel about working from home...albeit thanks to Covid we won't have much choice in the matter! 😳

With us fast approaching #WorldMentalHealthDay on Saturday the 10th of October, today at work I was part of the team that launched 'Google Get Active' to help Googlers across the UK work on their physical and mental health raising funds to help others in the process through Mind, our UK Charity of the year 💪

It may not be a core part of my role but, having been signed off work for three years for my own mental health following George's cancer diagnosis, and having met some brilliant companies that can help make these types of virtual events happen, working on wellbeing and helping fundraise for better mental health in the UK full stop is something very close to my heart it goes without saying ❤️

If nothing else, for me it might help me shift that Covid stone I've put on! Hopefully mean I sleep better than 4 hours a night and start achieving more than a measly 2,000 steps a day for starters as you can see from my Fitbit results here today! (I probably had more than 838 calories in just one of the gazilion chocolate truffles I ate yesterday!) ...anyone else found their healthy / good habits have gone out the window during all things lockdown?!

Yes we're so lucky for all that we have, the photos of the boys and everything we've been through being testament to that! But we have to look after ourselves and work on our own mental health too! Needless today I signed myself up and now I've said it out loud here I'll actually have to dig out that lycra and actually do something about it 😬

In other news, with just 3 days left of #ChildhoodCancerAwarenessMonth don't forget to follow and share posts from Make September Gold - Childhood Cancer Awareness and remember that if you make a purchase from The Brown bear butterfly Etsy Card shop 10% of the sales will go to our latest family addition to the Giant Pledge in little Elea's name, read more at

Between us we've got this.


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