George and the Giant Pledge

On January 3rd 2017 our son George was diagnosed with cancer. A PNET soft tissue Ewing's Sarcoma.
This is his story and our Giant Pledge to help beat childhood cancer so no other child has to suffer in this way.

We decided to set up ‘George and the Giant Pledge’ because no child should ever have to have their childhood taken from them in this terrible way.

VickiGeorge's Mum
Alex and George

On 3 January 2017 Vicki and James Woodall (Woody) received the news that’s every parent’s worst nightmare. They were told by doctors at The Royal Marsden Hospital that a lump they’d found on their then four-year-old son’s back was in fact cancer, a rare PNET soft tissue Ewing’s Sarcoma.

From being a perfectly healthy and happy little boy George and the Woodall family’s lives changed overnight. Over the course of 2017 he endured 14 rounds of chemo, had part of his spine removed during 10 hours of complex surgery and received proton therapy in the USA thanks to the NHS.

Vicki and Woody are trying to make the best of their bad situation and, despite navigating George’s difficult cancer journey, supporting his older brother and trying to maintain some semblance of family life, they pledged to raise £1,000,000 to help beat childhood cancer.

“Seeing all those young children with no hair and tubes coming out of them on our first visit to The Royal Marsden was truly heartbreaking. Yet the thing that struck us the most was how many of those kids had a smile on their face. It was then that we decided to set up ‘George and the Giant Pledge’, because no child should ever have to have their childhood taken from them in this terrible way.”

Help team George and the Giant Pledge raise vital funds for The Royal Marsden Cancer Charity

None of the money raised is directly for George, your donations will go 100% to the children’s team at The Royal Marsden Hospital to help fund much needed research into children’s cancer as well as help The Royal Marsden team continue the outstanding work they’re doing for children and families affected by cancer.

Join our team

The Big Push


Join the fun

Buy Our Capes

Wear and share

The Royal Marsden

Cancer Charity
Our Charity Single

Do a Big Poo

The Big Push

Our campaign, inspired by the ‘Do a Big Poo’ song 💩

Our Progress

George and the Giant Pledge
George and the Giant Pledge
We left the house to the joy of joys when about to do the school run to find that foxes had been at our food waste bin with the contents all over the place this morning 🤢 There was out of date, congealed scraps and vegetable peel everywhere which Woody thought we'd best tackle before we left so that added to the fun and games of the school run first thing!

It also felt like a real moment that we're now thankfully at the end of January being that today was the 31st! Although I'm not sure this month felt quite as long as it has done in the past, albeit with 'eleven more to go' as a colleague said today it made me reflect and think it shouldn't be just getting through the year but actually living in the moment of it.

As always the reminders of why that's so important popped up on our phones today with George chemo pole surfing while connected to his drug infusions plus this day's fun and games back during his year of cancer treatment including a James McAvoy celebrity visit! ...he was so kind and spent a good bit of time with us ❤️

But clearly month one done and I'm pooped as I nodded off on the sofa once the kids had gone to bed / after work earlier this evening. Then again I'd presented to Googlers globally at a climate conference so I'd imagine the adrenaline fall out had kicked in after all of the excitement with sustainability being something I don't focus on but have an interest in at work. (I can already hear the life coach I spoke to the other day talking to me about taking on another thing - hah, you've got to laugh, especially as I tell people you can do anything but you can't do everything 😬)

Between us we've got this.


Donate or join The Giant Pledge team with your own fundraising event in 2023 at

Buy one of our 'Tackle Childhood Cancer' tees or pick up your superhero cape in honour of the doctors, nurses and super brave cancer kids at

Sing along & share our charity 'Do a Big Poo' song, or buy it here,

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Or to help with any event you may be thinking of email and cc us at Alternatively write to us at The Giant Pledge, The Royal Marsden Hospital, Fundraising Room, Downs Rd, Sutton, SM2 5PT.

Accessibility Visual Description: Tonight's photo shows Woody sweeping up food waste with the boys watching on, then them all hustling to do the school run. George is pictured coming out of school tonight with the sky looking bright behind him, as well as at football practice taking off his body brace to play this evening. There's then a photo of him playing with Hollywood A lister James McAvoy, a picture of the three of us together, followed by one of him riding on his chemo pole while hooked up with Woody pushing him around the hospital corridors.
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Help us beat childhood cancer