George and the Giant Pledge

On January 3rd 2017 our son George was diagnosed with cancer. A PNET soft tissue Ewing's Sarcoma.
This is his story and our Giant Pledge to raise £1,000,000 to help beat childhood cancer so no other child has to suffer in this way.

We decided to set up ‘George and the Giant Pledge’ because no child should ever have to have their childhood taken from them in this terrible way.

VickiGeorge's Mum
Alex and George

On 3 January 2017 Vicki and James Woodall (Woody) received the news that’s every parent’s worst nightmare. They were told by doctors at The Royal Marsden Hospital that a lump they’d found on their then four-year-old son’s back was in fact cancer, a rare PNET soft tissue Ewing’s Sarcoma.

From being a perfectly healthy and happy little boy George and the Woodall family’s lives changed overnight. Over the course of 2017 he endured 14 rounds of chemo, had part of his spine removed during 10 hours of complex surgery and received proton therapy in the USA thanks to the NHS.

Vicki and Woody are trying to make the best of their bad situation and, despite navigating George’s difficult cancer journey, supporting his older brother and trying to maintain some semblance of family life, they’ve pledged to raise £1,000,000 to help beat childhood cancer.

“Seeing all those young children with no hair and tubes coming out of them on our first visit to The Royal Marsden was truly heartbreaking. Yet the thing that struck us the most was how many of those kids had a smile on their face. It was then that we decided to set up ‘George and the Giant Pledge’, because no child should ever have to have their childhood taken from them in this terrible way.”

Help Team George and the Giant Pledge raise £1,000,000 for The Royal Marsden Cancer Charity

None of the money raised is directly for George, your donations will go 100% to the children’s team at The Royal Marsden Hospital to help fund much needed research into children’s cancer as well as help The Royal Marsden team continue the outstanding work they’re doing for children and families affected by cancer.

Join our team

The Big Push


Join the fun

Buy Our Capes

Wear and share

The Royal Marsden

Cancer Charity
Our Charity Single

Do a Big Poo

The Big Push

Our campaign, inspired by the ‘Do a Big Poo’ song 💩

Our Progress

Today our quest to find Santa continued starting with a more than mellow reindeer sleigh ride giving us a brilliant chance to sneak in cuddles with our boys at the same time! This was followed by driving skidoos, playing games with the elves, then finally getting to meet the big man himself!!!

Everything is planned with meticulous precision. When you first arrive you hand over some pre wrapped gifts as well as your children's letters you'd 'posted' to Father Christmas (all secret squirrel much like a parental undercover mission!) Along with this you give a few brief notes to give Santa enough to hoodwink your kids and convince them he knows them! Safe to say both George and Alex were utterly blown away and yes mummy cried but that's also because today is a hugely significant day.

Once you've had an experience like cancer it appears you relive key anniversaries for quite some time after. The 13th of December is yet another for us as back on this day in 2017 George finished the last of his 14 rounds of chemo finally getting to ring the End of Treatment Bells! Needless to say, even though we're having a brilliant time away, today I've been on the brink of a whole heap of emotions all day... if nothing else it was pretty inevitable I'd have a breakdown on poor unsuspecting Santa (!)

He gave all four of us giant gold chocolate medals telling us we're on his good list 😁 The boys beamed as they unwrapped their presents as well as melting our hearts as they chatted about how they were going to tell all their little friends, even the non Santa believers! 'He knew I had cancer' said George, '...and that I shaved my hair off to raise money for the Giant Pledge' Alex quickly followed!! ❤️ (Funny they didn't recount the 'more reading, less iPad' comment that Santa also happened to mention!)

It's safe to say we've all had the most amazing last couple of days away! The boys have had a fantastic time and we can't thank Starlight Children's Foundation enough for making an otherwise stark anniversary become more of a distant memory...the end of a shocking year of treatment now also the day we met the real Father Christmas!!

Between us we've got this.


Donate to help beat childhood cancer or join the team with your own fundraising event in 2018 at

Buy one of our 'Tackle Childhood Cancer' tees or pick up your superhero cape in honour of the doctors, nurses and super brave cancer kids at

Sing along & share our charity 'Do a Big Poo' song, or buy it here,

Follow us on Facebook:
On Twitter:
And on Instagram:

Or for help with any event you may be thinking of email and cc us at

View on Facebook
Read more updates

Help us reach our £1m target